Why Retailers Are Turning to the Marketplace Model

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Building The Future Of Ecommerce With Next-Gen Composable Technology

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Mário Cruz

Aug 9th, 2024

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Onport and Shopline are working on building the future of e-commerce technology. The partnership aims to empower online companies to streamline multi-vendor marketplace and dropshipping operations with next-generation composable technology.

This collaboration offer joint customers access to a complementary set of features to offer curated multi-vendor marketplaces the ability to run its online operations smoothly, with customizable storefronts, a dropshipping portal to seamlessly onboard new vendors, inventory and order management, payments automation and marketing tools, amongst many others.

Integration Overview

Onport and Shopline's commitment offers an integration that automates backend operations for multi-vendor marketplaces while offering a flexible front end to enable headless e-commerce.

About Onport

Joint customers will essentially be able to leverage the Onport Platform to automate the key areas of their backend marketplace operations from one single place:

  • Inventory Management: Seamlessly upload items to the marketplace while keeping inventory levels and pricing in sync.

  • Order Management: Automatically split an order into the different fulfillment flows between vendors, in-house or 3PL.

  • Shipping Workflows: Define a fully flexible network of carriers, customer shipping rates, and shipping cost allocation.

  • Payment Automation: Automatically calculate commission rates for all items sold and import cost prices in batches from vendors.

  • Returns Management: Offer customers returns shipping labels and track them using Onport’s automated system

About Shopline

On the other end Shopline is a comprehensive e-commerce platform designed to empower businesses of all sizes to create and manage their online stores efficiently. Founded with a vision to democratize online retail, Shopline offers an array of tools and features that simplify the process of setting up, customizing, and running an e-commerce business.

These include website building, inventory management, marketing solutions, and integrated payment options. Shopline's user-friendly interface and robust support services make it an ideal choice for both new and established merchants looking to enhance their digital presence and grow their customer base. With a focus on innovation and user success, Shopline continues to evolve, providing cutting-edge solutions to meet the dynamic needs of the e-commerce industry.

The importance of the Partnership

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Conclusion

While eBay and Amazon are often seen as leading examples of the multi-vendor marketplace model, a growing trend is the curated marketplace model. In this model, vendors and brands are carefully selected to align with the marketplace's target audience, ethos and value proposition.

These curated marketplaces are experiencing notable growth, dominating the global ecommerce landscape and will only keep growing in market share. For example, in the US alone, marketplaces represent over one-third of all retail ecommerce sales, and is expected to grow by over 10% year on year from $385 billion in 2023, to $603.2 billion in 2027.

Onport and Shopline are partnering to advance ecommerce by enabling online businesses to optimize multi-vendor marketplace and dropshipping operations using future-proof technology. Joint customers will benefit from a suite of integrated features to manage day to day operations seamlessly.

Navigate your business with Onport, a multi-vendor marketplace solution to scale your operations.

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